Founded in 1993 by Mark Bloomer, Bloomer Transport began as a single‑truck operation servicing routes between Grafton, Newcastle and Brisbane. Through steady growth, the business has expanded into a fleet of 51 trucks specialising in general freight and container transport.

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The company strengthened its container transport capabilities following the acquisition of DNV Transport at the Port of Brisbane. Today, Bloomer Transport operates 14 trucks in port logistics and 36 in general freight, servicing the eastern seaboard with a primary focus on the Sydney–Brisbane corridor, southeast Queensland and the Northern Rivers region of NSW.

Regulatory changes in Queensland introduced new compliance requirements for PBS combinations, requiring certified Smart On‑Board Mass systems to continue operating. While they were already equipped with Right Weigh scales, few providers could integrate with this existing hardware, making large‑scale replacement a costly and disruptive risk.  

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At the same time, they were seeking a flexible platform that could support compliance, live tracking and future capabilities.

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Limited real‑time visibility across fleet operations also impacted efficiency and safety. Without accurate live data, it was difficult for drivers and managers to make fast decisions, optimise routes and proactively address issues such as overspeed events before they escalated.

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Vehicle Telematics

Bloomer Transport rolled out V‑DAQ vehicle tracking across its fleet with minimal disruption. Where required, vehicles were also equipped with Smart On‑Board Mass to support compliance needs.  

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Quick installation

Unlike traditional systems that can take several hours per vehicle to install, V‑DAQ TAG devices were installed in as little as 15 minutes per truck while vehicles were being serviced or unloaded, with no operational downtime. The simple plug‑and‑play design means one can use their own workshop instead of having to use a “Certified Installer” significantly reducing installation time and cost.

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Reporting

Geo-fencing quickly became a key operational tool. Nested geofences were configured for customer sites and individual loading bays, providing real‑time visibility without the need to contact drivers. This enabled faster customer updates and simplified time‑on‑site tracking for demurrage and hourly‑based work.

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Integrations

V‑DAQ Integrations further streamlined operations. Automated kilometre data feeds into Gearbox ensure accurate, up‑to‑date maintenance scheduling without reliance on manual driver input. Integration with Hubfleet validates Electronic Work Diary (EWD) entries against actual locations and distances travelled, removing the need for manual checks and allowing administrative staff to focus on higher‑value tasks.

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The introduction of Smart On‑Board Mass has enabled Bloomer Transport’s PBS vehicles to operate confidently and legally across approved networks, enabling the fleet to maximise payloads and vehicle capacity.

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Operational flexibility has also increased significantly. With more trailers than prime movers in rotation, the business required a solution that could be used interchangeably across PBS vehicles without additional wiring, hardware changes or driver intervention. With V-DAQs Wireless On-Board Mass application, their prime movers can be paired with PBS combinations within minutes, ensuring accuracy and minimal turnaround time.

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Ease of use has improved driver adoption and reduced operational overhead. Drivers simply select their truck and trailer through the Wireless On-Board Mass app on existing in‑cab tablets, without the need for operations staff to intervene or configure combinations manually.

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Cost savings have been realised from installation through to ongoing operations. Internal installation eliminated auto‑electrician costs.  Importantly, services are also tailored by vehicle type, trucks requiring Smart On‑Board Mass incur additional costs only where needed, while others operate on tracking‑only plans, aligning technology spend with vehicle revenue.

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From an operational perspective, real‑time visibility has become one of the most valuable outcomes. Managers and operational staff rely heavily on the V‑DAQ mobile app to access live tracking across multiple sites, enabling faster decision‑making without the need to access desktop systems. Combined with seamless trailer changeovers, this visibility has improved efficiency, reduced administration, and made day‑to‑day fleet management simpler and more responsive.

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Bloomer Transport emphasises the importance of considering the true cost of technology when it doesn’t work. Downtime, delayed fixes and the time spent navigating call centres can quickly outweigh any initial savings. The ability to resolve issues quickly, such as replacing a faulty tracking tag within days, has proven critical to keeping operations moving.

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Flexibility is another key takeaway. With the wide range of technology options available to transport operators, Bloomer Transport values having the freedom to choose solutions that suit different vehicles, applications and revenue profiles, without being locked into rigid systems. This flexibility has allowed the business to tailor technology investments to where they deliver the greatest return.

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Working with V‑DAQ has reinforced the value of strong customer support. Having direct access to a dedicated account manager has simplified issue resolution and removed friction from day‑to‑day operations. Rather than feeling like an inconvenience, Bloomer Transport describes the relationship as a genuine partnership, built on responsiveness, practical support and a shared focus on operational success.

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"In a fast-paced transport environment, V-DAQ gives us the visibility and reliability we need to keep everything moving efficiently."